Friday, March 02, 2012
By Shilpa Chopra
Nissan developing sub Rs 3 Lakh cars tailored for India
Japan based auto giant Nissan Motors now seems to conquer the Indian automotive market by a flurry. The company intends to introduce low-cost vehicles that will cost under INR 3 Lakh for emerging markets like India. The new inexpensive automobiles will be manufactured under Nissan’s old brand Datsun and will be made available by 2014. Whereas, the other promising markets apart from India comprise of Brazil, Russia and Indonesia. These reports were disclosed by Japan’s leading newspaper Nikkei.
Meanwhile, the company representatives kept themselves away from commenting on the said news. The daily went further saying that Nissan expects an annual sales of around 3, 00,000 Datsun brand vehicles. This initiative by 2nd largest automaker in Japan is taken to capture a sizable share in the upcoming auto markets across the world.
| See More Nissan Micra Photos | Get Nissan Micra Price |
The other Japanese auto giants like Toyota Motors and Honda Motors are also working on the development of vehicles that are suitable for potential markets globally. Whereas Nissan goes a step ahead and dedicates an ‘entire brand’ (Datsun) for the prospective auto sectors worldwide. Hence Datsun will now produce tailor-made products as per the requirement of each market.
| See More Nissan Micra Pictures | Get Nissan Micra Price |
The company has recently joined hands with Indian light and heavy commercial vehicle giant Ashok Leyland in India for manufacturing of utility vehicles. And the 2012 Delhi Auto Expo unveiled Ashok Leyland Stile MPV and Nissan Evalia MPV is said to be the result of this partnership.
In India, Nissan retails Nissan Sunny sedan and Nissan Micra along with premium products like Nissan Tiena saloon and Nissan X-Trail.
