Friday, November 16, 2012
By Manoj Kumawat
Audi India raises car prices up to 5 percent
The country’s fastest growing luxury car maker Audi India has increased prices of their entire modal range in the Indian market by up to 5 percent. The new prices will be applicable from 1st January next year. The company has said that the overall auto industry scenario is challenging and the factors like high input material cost, continuous increase in the fuel prices and depreciating value of rupee in the international market are forcing the company to re-evaluate their pricing strategy. However, the company is offering exciting and innovative finance options to their customers in the Indian market through their financing arm Audi Finance.
| See More Audi Q3 Photos | Get Audi Q3 Price |
Witnessing high demand for their cars in the Indian market, the company is confident of surpassing their sales target of 8000 units for the year 2012, even before the end of this year. In the month of October this year, the company managed to sell a total of 850 units of their cars in the Indian market, registering a sales growth of 76 percent over the same month previous year. In the first 10 months of this year (January to October), the company managed to sell a total of 7267 units of their vehicles in the Indian market, registering a whopping 55 percent growth over the same period previous year.
| See More Audi Q3 Photos | Get Audi Q3 Price |
The company is aiming to become the largest luxury car maker in the Indian market by year 2014 and so far they are on right track with closing on in to BMW India and threatening their supremacy in the country. The company has strengthened their sales & service network in the Indian market with having a strong network of 23 dealerships. Globally, the company’s has managed to sell a total of 1,221,150 units of their cars in the country, registering a sales increase of 12.9 percent over the same period previous year. A few months back the company introduced Audi Q3 and Audi S4 in the Indian market.
