Thursday, July 05, 2012
By Manoj Kumawat
Audi launches Audi sportscar experience (ASE) in India
Audi, the German luxury car manufacturer, today launched its unique driving experience program, the Audi sportscar experience (ASE), at the Buddh International Circuit, Greater Noida. This is the first driving program in the country to be conducted exclusively with high performance sportscars, and gives enthusiasts the opportunity to understand, drive and receive intensive training in the exceptionally engineered Audi R8 V10.
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The program offers one of the most attractive formats, with dynamic slalom and lap training modules, internationally acclaimed instructors, a fleet of powerful Audi R8 V10 cars (5.2 litre, 525 PS) and one of the most exciting racing circuits in the world.
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“The Audi sportscar experience hasbeen developed in line with the Audi brand’s 3 core value pillars – sportiness, progressiveness and sophistication. Whether it is the cars, the format or the conduct, everything about the program reflects what our brand stands for. These qualities and an exciting format together create a very unique and ideal opportunity for all car enthusiasts out there who have always wanted to dynamically explore sports cars, but have never had a chance to do so.”, said, Mr. Michael Perschke, Head, Audi India.
The Audi sportscar experience is a 2 phase program:
• Audi racetrack experience
• Audi racetrack experience advanced
The Audi sportscar experience caters to the sporty and the dynamic. Internationally, it is conducted on race tracks at Barcelona, the Nürburgring, the EuroSpeedwayLausitz, the Salzburgring, Dubai and in Spa, Belgium.
The ASE calendar is as mentioned below:
• Launch- 5th-7th July, 2012 (Audi racetrack experience)
• July/August/September- TBD (Audi racetrack experience)
• October/November/December- TBD (Audi racetrack experience advanced)
The packages available are:
• Only Experience (Price: 98000 INR)
• Experience + local shuttle (Price:1, 10,000INR)
• Experience + local shuttle +hotel stay (Price: 1, 25,000INR)
Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 19 centres. The Audi model range in India includes the new Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi RS5 Coupé, Audi TT, the super sports car Audi R8 and the Audi R8 Spyder.
