Monday, October 07, 2013
By Kamal Swami
Based on micro hybrid technology Mahindra launches Bolero Pick-Up Flat Bed
Mahindra & Mahindra, country’s established auto manufacturing company has launched an upgraded Bolero Pick-Up Flat Bed van in Indian auto market that is based on Micro Hybrid Technology. With various worth mentioning upgrades introduced in exterior and interiors, the new pick up is now capable of loading the weight about 1250 kilograms. Based on Mahindra’s conventional MDI engine technology, the engine of Flat Bed will develop the power of 63 bhp, developing the torque of 195 Nm.
Addressing the launch of Bolero Pick-Up Flat Bad Mr. Pravin Shah, Chief Executive, Automotive Division, Mahindra and Mahindra Limited said, the market of pick up vans in India is growing at rapid speed and is providing them vehicles according to their demands and requirements. As one of the leading manufacturers of vehicles in pick up section for more than ten years, pick up vehicles have become an integral part of company and therefore keeping demands of customers in concern company develop these vehicles according to their requirement. According to Mr. Shah launch of newly launched Pick-Up Flat Bed with distinctive features is one more step company towards satisfying needs of customers by retaining the outstanding manufacturing technology of Mahindra and Mahindra.
As it is known that Bolero Pick-Up Flat Bed plays an important role in fleet of vehicles launched by M&M and its contribution in sales of pick up vehicles launched by M&M constitutes to 60%.And now developing it on Micro Hybrid Technology it is expected to deliver more fuel economic performance which help in enhancing its sales.
