Friday, June 21, 2013
By Anil Jangid
BMW 1 Series features explained by Sachin Tendulkar
At present, country's leading luxury carmaker is busy in promotional campaign of the upcoming BMW 1-Series. In addition to promote the luxury car, the German car giant has recently launched a promotional video that tales about decent features of the vehicle. BMW India’s brand ambassador master blaster Sachin Tendulkar explains features of the luxury car in newly launched BMW 1 Series video.
BMW India will soon launch the much anticipated 1 Series luxury hatchback car as CKD unit. It is expected to be the least priced car model in the country by German auto major. To promote the new 1 Series in domestic market, it has already launched the official website along with marketing initiatives. It has also launched an online contest, and after registering at this website the participants are requested to answer a few questions. It is announced that Ten lucky participants could go for the new 1 Series driving in Germany along with Sachin Tendulkar and GT1 racer Armaan Ebrahim.
Indian version of the 1 Series hatch will be produced locally and its price could fall between Rs 20 lakh to 25 lakh. The five-door hatchback, will have similar cabin quality and features to the 3-series and the X3. Meanwhile, the beast will borrow engines from X1 SUV. Its petrol model would come loaded with a 2.0L, 168 BHP direct injection petrol engine while the diesel trim will house a 2.0-litre, 181bhp diesel heart. In domestic market the new luxury hatchback by BMW will be a major rival of newly launched Mercedes-Benz A Class.
