Tuesday, May 01, 2012
By Manoj Kumawat
BMW Financial Services steps up investment in India
The German luxury carmaker, BMW has now announced to amplify its investment in the BMW Financial Services, which is its 100% subsidiary that came into existence in 2010. BMW now has an increased investment of INR 5.3 billon (US $ 106 million), while it was initially INR 2.3 billion (US $ 50 million) in the year of inception.
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The company that is headquartered in Gurgaon will recruit more than 80 employees for various customer service programs. In order to provide assistance to its present and prospect consumers the BMW Financial Services India has commenced an in-house Customer Interaction Centre (CIC) this year. This unique initiative by the company will have professionally trained executives that provide their consumers with comprehensive BMW experience along with expert opinion about various finance related concerns that include leasing and finance, insurance and asset management alongside dealer financing.
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The MD and CEO BMW Financial Services, Mr. Dan De Christopher, stated that in a mere span two years the firm has recognized itself as one of the best customized financial solution provider with tailored plans as per individual needs and requirements. He further added that this investment will play a significant role in the enhancement of products and services in the country.
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According to BMW India President Dr. Andreas Schaaf, the BMW has been the leading choice of Indian consumer in the premium luxury segment this could not have been possible without the support of BMW Financial Services that provides hassle free and attractive financial options as per the requirements of its consumers.
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On 5th of October’ 2010 BMW started BMW Financial Services in the Gurgaon NCR (National Capital Region). Moreover, in June 2010 it received its license from the Reserve Bank of India (RBI) to function as a Non-Banking Finance Company (NBFC) in the country.
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BMW India holds an array of luxury cars that include BMW 5 series, BMW 3 series and BMW 7 series saloons along with premium SUVs and crossovers like M Class and X1, X3 and X5 being noteworthy.
