Thursday, June 16, 2011
By Pranjal Gera
BMW India to offer new Secured Advanced Service
BMW, the synonym of luxury and style is planning big for the Indian auto market with certain alluring schemes to make way in this lucrative market. the company is soon to introduce its new ‘Secure Advanced service’ which will be offered along with the existing warranty and insurance policy. The new scheme will be made available from 1st of April. This new service will come as a standard offering on all the products of BMW.
As per the statements made by Andreas Schaaf who is the president of BMW India, the customers who dint receive this service earlier can also avail it at an additional cost.
The new offering from BMW i.e. Secure Advanced service will be active for a period of one year from the day of purchase. The service will encircle specific heads like roadside assist, which comes free for two years. For now this service was availed at a price from BMW for being a global service. For the Indian customers this service is made free of cost and it comes as a package with the car.
BMW in Indian holds the top position by selling maximum number of cars in the luxury car segment. The company is also in a process to introduce its leasing finance product for the customers. With this facility, the owner can own the cars for a few years and then turn it in for a new BMW.
Some of the popular hatchback models in the Indian auto market are Ford Figo, Maruti Swift, Hyundai i10, Chevrolet Beat and Volkswagen Polo. Apart from these popular models, cars going to hit the Indian roads this year are Toyota Etios Liva, Maruti Cervo and New Ford Fiesta.
