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Ferrari and Maserati will soon have their marketing and sales setups in place in India, as their Italian-American parent Fiat Chrysler Automobiles (FCA) Group wants to bring back these marquee brands that offer big opportunities in a market where the number of superrich is fast expanding. Maserati plans to open a national sales company in India and is in the process of appointing an eight-member team, say people with knowledge of the matter. After that, it would decide on a dealership and, according to current plans, will start selling cars from the second half of 2015.

 

 

Ferrari, which will manage its Indian operations from Dubai, is in discussions withYadur Kapur, who is associated with Aston Martin, Lamborghini and Rolls Royce, to appoint him as its principal dealer in Delhi. In Mumbai, it is talking to Navnit Motors, which sells brands such as BMW, Land Rover, and Rolls Royce. The plan is to offer cars from the first quarter of 2015. "A high-level Ferrari team was in India last month to finalise sales of its high-end cars with new dealers," a person close the matter said. People associated with Kapur andNavnit Motors confirmed the talks.

 

 

A spokesperson for the local unit of Fiat said as part of Maserati's growth strategy, the group is constantly evaluating market opportunities, including in India. "We consider India as one of the key growth markets for the automotive industry worldwide. While we can confirm that we are planning to enter the Indian market in the medium term, it is too early to confirm details in terms of structure, setup and cooperation with other FCA Group brands. We will make an announcement as soon as possible," the spokesperson said in an email. In August, FCA India president and MD Nagesh Basavanhalli had said the parent wanted to bring the marquee brands to India.

 

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