Wednesday, November 30, 2022
By Manoj Kumawat
Hyundai India Initiates New Campaign “Beyond Mobility 2.0”
Inspired by the Global Vision of “ Progress for Humanity” initiated by its parent company Hyundai Motors, the Indian alliance of the Korean company has launched the “Beyond Mobility 2.0” campaign. The main objective of Beyond Mobility 2.0 is to focus on the future of mobility related to cars that are connected, shared, and clean.
Speaking about the campaign, Tarun Garg, director (sales, marketing & service), Hyundai Motor India Ltd., said, “True to our vision “Progress for Humanity”, our future mobility solutions are guided by our commitment to create a better society for all. Our latest brand campaign – Beyond Mobility 2.0 is a preview of Hyundai’s vision to transform future mobility landscape into an advanced and sustainable habitat. This vision for future lays emphasis on synergies created out of partnerships and collaborations that will help us elevate customer experiences and provide smart mobility solutions to everyone. In the coming era, we anticipate robots to act as enablers, while also adding a new dimension of capability and companionship for humanity. Our strategic interventions are helping usher in a new dawn of mobility and can be witnessed through innovations in the realms of robotics, Urban Air Mobility, Purpose Build Vehicle hubs (PBV), V2L (Vehicle to Load) and Flexible space.”
It would be interesting to know that the Korean carmaker is creating new technologies that will offer new driving experiences to the buyers of Hyundai cars. And enhance the values of the company by joining their hands in the journey of mobility. This can be either Hyundai’s SmartSense Level 2 ADAS, which offers a stress-free driving experience followed by complete safety. The upcoming IONIQ5 is the best illustration of the future’s driving vision consisting of innovative and smart technologies.
