Saturday, December 10, 2011
By Pranjal Gera
Indian Luxury Cars to record 50 % growth despite Industry slowdown
Whereas the overall Indian auto industry is likely to end up this year at a 6 per cent growth, the luxury car segment will still manage to get a growth close to 50 %, say Industry experts. Luxury car market has shocked everyone by supervising a record 70 to 80 percent growth till the November and supposed to do well in the year’s last month as well despite the unfavored economic dynamics.
BMW, Mercedes Benz and Audi have once again proved to be the top three doers in the segment. Last year, where they managed to sell about 16000 units, this time around, it is likely to end up with an impressive 22,000 figure.
Vidur Talwar, Managing Director- T&T motors said, the luxury segment has by and large dominated by BMW, Mercedes Benz and Audi. For the first six months growth was moderately better, but still the segment is going to manage ending the year with an upright 50 per cent growth.
Explaining the reason of good-doing of the segment, Mr. Talwar has said, the luxury segment cars being not mass market attractors, are least responsive to inflation as compared to the rest and larger market, which sees an impact over a little economic up and down.
The car which single handedly changed the dynamics of Indian luxury segment is, BMW X1 SAV, which has exhibited a tremendous concert throughout the year. Having sold the maximum units in the segment, X1 is estimated to end up selling close to 3000 units by year end. If the contribution of X1 is taken off, the luxury segment would stand only at 30 percent growth, the other good doers include Audi Q5 and Audi Q7.
The super luxury, Rolls Royce too expects a decent performance this year by marking 100+ unit sales, whereas the Tata owned Jaguar Land Rover, estimates to end up close to 1300 units over last year’s 900 units.
