Wednesday, August 02, 2023
By Kamal Swami
Innova, Hyryder Major Contributors In Toyota's Sales
Toyota Kirloskar Motor, the Indian alliance of the Japanese carmaker Toyota Motors, has recorded the highest-ever sales in July 2023. According to the sales statistics revealed by the company with the monthly sales of 21,911 units, the Japanese carmaker recorded a growth of 11 per cent year-on-year as compared to its sales of 19,693 units in July 2022. With this, the company also surpassed its earlier highest sales of 20,410 units registered in May this year. The domestic sales in July stood at 20,759 units whereas the company exported 1,152 units during the same period. The domestic sales of the company increased at the rate of 10 per cent annually.
Well speaking about the increasing sales of the company, it has not come in a day or the result of some magical stick. It involves the launch of some high-performing vehicles like Glanza, Innova Hycross Urban Cruiser Hyryder, and the Hilux pickup. Commenting on the increasing sales, Atul Sood, Vice President, Sales and Strategic Marketing, at Toyota Kirloskar Motor said, “The month of July has been tremendous for the company, we are thrilled to have recorded our highest wholesales ever by selling 21,911 units. We are witnessing an overwhelming response to our entire product range including Urban Cruiser Hyryder, Innova Hycross, Fortuner, Legender, Innova Crysta, and Camry and a special mention goes to the versatile Hilux thus reflecting the utmost trust our valued customers place in us. The cool new Glanza also continues to woo a fresher set of customer base for Toyota. Given the mid-year sales trend and the favourable demand sentiments, coupled with our increase in production by adding a third shift operation, we are confident of recording one of our strongest years in the country. We are also keenly looking forward to a good festive season and gearing up to meet the further surge in demand".
Calculating the total sales made by the company between January 2023 and July 2023, it sold 124,282 units, recording a growth of 31 per cent during the same period in 2022, when the company sold 94,710 units. With an increasing demand for its vehicles, the Innova Hycross holds the highest waiting period among others. To cater to the increasing demand for Hycross the company is operating the third shift at its Bidadi plant in Karnataka.
