Wednesday, March 23, 2016
By Manoj Kumawat
Mahindra Quanto Facelift to be named as NuvoSport, launch on April 4
India's leading SUV manufacturer Mahindra & Mahindra has revealed the name and images of its new SUV 'NuvoSport'. The NuvoSport is facelift version of Compact SUV Quanto and will be launched in India in the 1st week of April 2016.
Promoted as SUV with bold and aggressive styling, NuvoSport is targeted at those who lead an active, outdoorsy lifestyle and have a bucket list of experiences to tick off regularly during their lifetime. The NuvoSport has been designed and developed in-house by the Mahindra design team, while the research and development of the vehicle has been carried out at the world class Mahindra Research Valley (MRV) in Chennai.
Speaking on the brand name and images reveal, Pravin Shah, President & Chief Executive, (Automotive), M&M Ltd. said, "Today, Mahindra enjoys the strongest equity in the SUV segment in India. Being a customer centric organization we identified a need gap in the market and designed the NuvoSport to meet the needs of those customers who lead an active lifestyle and are looking for a sporty and fun to drive SUV. I am sure that with the addition of the NuvoSport, we will further consolidate our leadership in the SUV segment and effectively address the entire gamut of customer segments across price points ranging all the way from 4.5 lacs to 25 lacs."
The details about the Compact SUV are still under the wraps and will be unwrapped at the time of launch. However 1.5-liter diesel engine is liable to remain the backbone of the SUV mated with five speed manual transmission system. The NuvoSport will be the third compact SUV from carmaker after TUV300 and recently launch KUV100.