Wednesday, November 25, 2015
By Kriti Gupta
Maruti Suzuki offering Swift, DZire with Dual Airbags and ABS
India’s premium passenger vehicle maker, Maruti Suzuki India Limited (MSIL), announced that they will offer dual airbags and ABS as an option in all variants of Swift and DZire, including the base variant.
Mr. R S Kalsi, Executive Director, Marketing & Sales, MSIL, stated, “Swift and DZire are two of the most popular cars in India. Both have played an instrumental role in shaping the Indian automobile industry. The cars are known for contemporary styling, superior comfort, convenience features and performance. By offering driver and co-driver airbags and anti-lock braking system (ABS) across all variants of Swift and DZire, we want to further strengthen their popularity among customers.”
The iconic Swift has been a bestseller through the decade, surpassing its own records year after year. Swift's attitude, performance and sporty looks have ensured it stays on top, undistracted by competition, while DZire, launched in 2008, has been India’s best-selling entry sedan for the last three years. A category leader, DZire has helped Maruti Suzuki strengthen its presence in the entry sedan segment. It is the only sedan in the top five in India’s passenger vehicle market.
Together, Swift and DZire, have handsomely contributed towards enhancing Maruti Suzuki’s market share in the Indian passenger vehicle market and in FY 2014-15, both Swift and DZire had maintained an average sale of over 17,000 units each per month.
