Wednesday, January 30, 2013
By Manoj Kumawat
Mercedes Benz launches driving events platform
Mercedes-Benz India, the Indian wing of the Germany based speedily pacing auto giant has kick started an unique and all new driving event initiative, ‘Mercedes Benz Performance Drive’ encompassing a series of driving programmes for buyers from diverse segments. This versatile experiential driving event is designed for rendering the MB enthusiasts an unequalled opportunity of polishing their racing skills.
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The Mercedes Benz Performance Drive is a complete package of six unique events drafted in accordance with the distinguished driving skill levels for the participants of various cadres. The first program is the ‘Young Star Driver Program’, a programme Mercedes-Benz has for the very first time chalked out in India for young racing enthusiasts aged between 15 to 25 years and the finest performers will be firstly a part of the Advance Training in Germany followed by PRO training and the masters SLS AMG GT3 training.
Second program is the ‘Star Off-Road Experience’ is a uniquely formulated off-road training experience to be flagged off at Chakan in Pune, where participants will partner with the dynamically muscular SUVs from the MB range under expertise of highly qualified trainers. ‘Track Day Experience’, the third program provides an opportunity to the participant to pass through two day rigorous qualifying rounds at the magnificent tracks of Buddh International Circuit and get trained by experts in racing traits such as cornering, braking and slalom.
Fourth event in row is the ‘International Driving Experiences’ wherein MB enthusiasts will have the unique opportunity of driving high performance classy cars across most enticing location across the world. ‘AMG Driving Academy’, the fifth amongst the distinct events is designed to provide thrilling and exhilarating racing experiences to the motorist aiming for a career on the race tracks with the comprehensive and challenging training techniques.
Lastly, the ‘Star Drive experience’ offers a rejuvenating experience for the participants giving them the feel of the power packed performance with rare luxury in different driving environment.With this rarest of its initiative in India, the company is aiming to strengthen its position as leader in motoring and performance driving along with standing tall against its arch rivals, BMW and Audi in the Indian auto market.
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