Latest Car News in India

Mercedes Benz target to fetch the top position in India yet again

It has been quite a while that we have seen something spectacular from Mercedes Benz. The car maker is going through a tough face as the competition in the market is heavy with BMW and Audi. Now, the car maker is determined to recapture the numero uno position in the Indian car bazaar by 2015-2016. This will be done by bringing in new and fresh products that are suitable for the Indian market. It has Mercedes Benz B Class small car in the market here in petrol variant and now seeing the high demand of diesel cars; the company will launch B Class with diesel mill as well.

Apart from this, Merc also has plans to bring-in Mercedes Benz A Class in 2013, which would be followed by the launch of Mercedes Benz E Class later next year. However, on the other hand, the car maker has given the back to the B-Class plans for now. But on the positive front, Mercedes has lined-up 13 new cars, which would find its way to India by 2015. The firm wants to see itself on the first position in the Indian luxury car market. Because of healthy competition coming from BMW and Audi, Merc need to buck-up and roll out much exciting products and that too at an exciting price. For Mercedes, pricing strategy is also one of the main points that it need to reflect upon. Pricing its cars affordably and competitively will make its sale go up on the chart.

Right now, Mercedes Benz has been focusing on thriving markets like China and India. Indian car bazaar surely has massive potential according to Mercedes and there are chances that for Mercedes could sustain well in the Indian car bazaar with massive profit in future.