Wednesday, October 25, 2017
By Kamal Swami
MSIL To Launch A Luxurious SUV Against Mahindra XUV 500 And Tata Hexa
The launch of compact SUV Vitara Brezza played an important role in strengthening the roots of country’s leading car maker Maruti Suzuki India Limited in the segment, and currently it is one of the best selling SUV in the country. According to recent reports the Indo-Japanese car maker are not satisfied with the over whelming success enjoyed by the Vitara Brezza and want to dominate the segment by launching a premium SUV in the segment sometimes during festive season of 2019.
It is reported that in a recent interview to Economic Times, Mr. R.C.Bhargava, Chariman, MSIL said,"The only place where we don't have a product is a bigger SUV, and that is coming. I am not sure of the exact date, but probably by the end of 2019," It is speculated that the proposed SUV from Indo-Japanese car maker would be offered in the price range of Rs. 12 lakh to Rs. 18 lakh, and will be highly priced vehicle by the maker. The earlier vehicles launched by company with the same price bracket have not succeed in winning the hearts of Indian buyers.
According to the sources the company will adopt the same promotional strategy for promoting the upcoming SUV as it has adopted during the promotion of Vitara Brezza, Ciaz and Baleno. After launch the SUV will compete against Mahindra XUV500 and Tata Hexa.
