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Nissan aims to capture 8% share of global market by 2016

The Nissan Evalia is in and now there are ten new Nissan cars to come in the next four years. Some of these Nissan cars will be from the Nissan owned Datsun brand. This is in line with Nissan’s intention to become a significant car maker in the country. Where the Nissan Evalia launch has marked its presence in a new segment, the car maker will be able to have increasing numbers on the sales chart with it as well. The segment was under the dominion of Toyota Innova until recently when Maruti Ertiga was launched. The other significant players that could give a tough time to Evalia are Chevrolet Tavera and Mahindra Xylo. Another car that is all set to eat away a large section from hatchbacks, sedans and MUVs is the recently launched Mahindra Quanto. Automobile industry experts have suggested that it could be possible that this car will break the jinx and station Mahindra to the top slot.

With an aim to push up the sales figures in India, Japanese auto major Nissan has decided to launch 10 new models by the end of 2016. In the next three years, Indian auto markets would witness launch of range of Nissan cars which would include small segment cars to high-end cars. Apart from India, the company has plans for expansion globally in terms of launching new models. Nissan would launch 51 new models in different parts of the world by 2016. The company has planned all launches of new models with an aim to capture 8% share of auto markets in the world. The company has identified the countries which are emerging in terms of demand of cars. To achieve the set goal of capturing share of 8% of total global auto market, the company has decided to target emerging markets. India is one of the emerging markets as the demand of cars is expected to increase significantly in the country. The sales figures show that the company registered 40% sales from emerging markets in 2007 but it has targeted to increase it to 60 by the end of 2016. But, as of now, the company has aimed to capture 6.7% of auto markets. Globally, the company, which sold 4.67 million units in 2011, has targeted to sale 5.3 million units in by the end of the 2012 to keep 6.7% share of total sale of cars globally.

While launching new models in India, the company would also increase the production capacity in the country. The company has plans to increase volume of units produced at its Chennai-based plant. The capacity of Chennai plant would be increased to 4lakh units to meet the increasing demands. Soon, Indian roads would witness arrival of Datsun by 2014. In India, the company has plans to capture 2% of market share by the end of 2012. But, the company has plans to increase it on year by year basis. To achieve the set targets, the company would not compromise with the brand image. To give boost to its brand image, it would also launch SUVs. The portfolio of the company would feature all kind of products from small segment cars to SUVs.