Thursday, September 24, 2020
By Manoj Kumawat
Now Buy New Honda Car At Comfort Of Home By Visiting Virtual Showroom
Going through the increasing practice of virtual events, Honda Cars India Limited, the Indian arm of Japanese carmaker Honda Motors has introduced it's Virtual Showroom’ facilitating the customers to bring their favorite Honda Car by sitting in their homes. The new platform offers the privilege of browsing and exploring all the major features and technical aspects of the vehicle without visiting the showroom. The virtual showroom can be accessed through gadgets like desktop and smartphone.
Commenting on the launch of virtual showroom, Mr. Rajesh Goel, Senior Vice-President and Director, Marketing and Sales, Honda Cars India Limited said, "In an age, where digitization has become a defining force in human lives and there is an increasing trend of customers opting for the online car-buying journey, our aim is to give them an up, close and personal experience of brand Honda through a digital platform right from exploration till they drive our vehicles." He also said that "With this initiative, we have brought the experience of a real Honda showroom in a virtual form to our customers so that they can digitally explore and experience the features of their favorite Honda cars on the go and also from the comfort of their homes in a convenient manner."
The platform facilitates prospective buyers to have a 360-degree view of the vehicle from both exterior and interior fronts. It also provides them the facility of interacting with the executives about any vehicle in the same way as they would have done at the dealership.
While accessing the ‘Virtual Showroom’ the customers have the option of clicking at the different points of the vehicle to receive complete information about that specific segment through video. It also offers them the facility of colorizing the vehicle to have the look of the vehicle chosen by them in different colors. Other options offered to visualize the view of different components include the impact of headlamps and fog lamps, a comparison between different trims, etc.
