Tuesday, March 19, 2013
By Shilpa Chopra
Tata sets Africa as its new target, to open assembly unit, hotels
If Indian car industry is disappointing car makers, there are some strong markets such as in the Africa that seem to be highly lucrative, at least for now. The demand in the industry is far too low at this time and there are no signs of improvement. Sensing this Tata has reportedly decided to pitch in its tents in Africa. Surely, the way India has treated its own car Tata Nano is pathetic and there is no way for the car maker but to take its cars to new markets. Though Africa is not new to Tata’s but the present grim situation in India has forced the car giant to expand its automotive division in there. It is believed that the giant expects to grow by 30 percent annually in Africa. For this a new assembly plant besides expansion of its hospitality sector is on cards.
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In India, the car maker has seen some bad times recently and the worst sufferer is Nano. Following the low demand, the car maker has cut production of Nano drastically at the Sanand plant in Gujarat. Meanwhile, the Tata Safari Storme that was spearheading for a bumper sale has also slowed down due to the low demand and also there is a price hike pending. However, the recently launched Tata Indica Vista D90 is fast catching up and people have found it highly powerful hatchback. In the meantime, the car maker has also doled out Rs 46k off on the Tata Indica eV2 that has also made the 25 kmpl mileage diesel hatchback quite lucrative.
Te expansion plans in Africa are aimed at recouping the losses that the car maker has incurred in India. In addition to the development of infrastructure for the manufacture of its cars in Africa, the car maker will also be developing its chain of Taj Hotels and Resorts in there. This will help the business house to have some quick boost in the region and hopefully it will be able to establish itself well in the sector.
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