Friday, March 30, 2012
By Manoj Kumawat
Toyota Kirloskar Motor takes Hybrid Craft Campaign to School
The penultimate future of the cars is hybrid technology which is the first step to fully pollution free vehicles. However, not all car companies are able to harness this technology to the lees and several such as Maruti India and Tata have not yet touched it. The Japanese car maker Toyota has in fact introduced this technology in its cars notably in Toyota Prius luxury sedan making it more viable and friendly to nature. Toyota could also plan to have the technology in place in its other offerings such as Toyota Innova, Toyota Etios, Toyota Etios Liva hatchback.
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In an attempt to create awareness about this new technology, Toyota has initiated the Hybrid Craft Campaign for schoolchildren in the age group of 12 to 14 years. Through this program, Toyota India aims at making children aware of the hybrid technology as the future lies in it. With this Toyota also wants to make aware the children about this green technology which will in a way help the children realize the future ahead should adopt this technology.
Notably Toyota Prius has the Hybrid technology in place and is considered one of the best hybrids in place that not only saves fuel but is also low on pollution as well. Mr.Sandeep Singh, Deputy Managing Director, Sales & Marketing, Toyota Kirloskar Motor divulging more information about the campaign said that Toyota is a pioneer in this technology and it has brought the technology in India with the third generation Toyota Prius in 2010. He also expressed his belief that such campaigns will not only create awareness about the technology but will also let people think about adopting this technology at the earliest. Toyota has initiated this campaign with the Pathway World School in Noida. This is the second year that the Japanese car maker has organized this event.
