Monday, November 26, 2012
By Manoj Kumawat
Mahindra Xylo’s online community crosses 1 million fans
India’s major SUV maker, Mahindra and Mahindra has been riding high since the time it introduced Mahindra Scorpio into the market. And after Mahindra Xylo there was no looking back. Recently, the online community of Mahindra Xylo on Facebook crossed the figure of one million in terms of its fan base, thus making it the 2nd brand in Mahindra & Mahindra to cross 1 million fan base. First one to do so was Scorpio.
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This is certainly a moment of proud for the firm as one million fans for Xylo on Facebook is commendable indeed. It shows the recognition, appreciation and love poured by the fans for the car. Mahindra is a well-known brand in India and every other Indian wish to own the muscular and bold SUVs produced by the firm. Also, this figure of one million also certifies the aim of the company to bring in more innovative product for its consumers.
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The Facebook page of Mahindra Xylo is actually a forum for all the Xylo fans and owners. There they can talk and discuss their experience and their moments with Xylo. Also, they can post pictures, videos of their Mahindra Xylo. Even the product updates and other previews are posted on the community page. Numerous contests are held regularly to keep up the enthusiasm of their Xylo fans.
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All these things make sure that the company is in touch with its consumers and fan and ensure that they are satisfied with the product and the kind of services that Mahindra offers. The popularity of Mahindra Xylo has increased online substantially. The YouTube channel of Xylo won over more than 1.69 million views, while the website of the car had 5 lakh visitors in merely eight months.
