Tuesday, March 12, 2013
By Shilpa Chopra
New BMW 7 Series unveiled by Sachin
The German car maker has unveiled the new BMW 7 Series. This time the car maker not launched it in New Delhi, or in Mumbai but in Jodhpur. Brand Ambassador Sachin Tendulkar unveiled that car in Jodhpur along with his wife Anjali. Sachin along with several celebrities such as Mukesh Ambani and actress Dia Mirza were in Jodhpur at the One World Retreat event. BMW has sponsored this event and is the Luxury Mobility Partner of the event. The event ended on Sunday. The new 7 Series unveil is just a few days prior to its official release in April this year.
The event was in closed chamber and there were limited audience. The car unveil prior to its launch is considered to be a major event as India’s some of the best celebrities were present at the event. From the business tycoon Mukesh Ambani to the His Highness Maharaja Gaj Singh II to the bollywood diva Dia Mirza were all present at the event. The celebrities were here to take part in the One World Retreat organized by His Highness Gaj Singh II. At the event more and more intellectuals and some of the best brains gathered for a cause to increase awareness and promotion of Indian Head Injury Foundation.
As BMW 7 Series is a car that is an epitome of safety and luxury, its launch is certainly in consonance with the spirit of the event that was dedicated to the increase in awareness about the post trauma care of head injury victims. The new 7 Series is yet another example of safety and promises ultimate comfort just like its predecessors. Sachin’s association with BMW has made the brand awareness in India a child’s job. Whoever knows Sachin knows the brand and he and Dia Mirza have been associated with the launch of BMW 3 Series and BMW X1 lately.
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