Tuesday, August 09, 2011
By Pranjal Gera
Riding high on Figo’s success, Ford India to roll-out two new small cars
The Indian unit of the US based leading car maker Ford is planning to launch two new small car models in the Indian market. The cars will be rolled-out in the same price range in which its popular Figo model is available.
The plan of launching new small car came in the massive success achieved by the company’s Figo model. So far, Ford India has sold more than 1,00,000 units of the Figo model in the country, leaving its rivals like Volkswagen Polo, Nissan Micra and Chevrolet Beat far behind in sales.
| See More Ford Figo Pictures | Get Ford Figo Price |
In a recent statement, Ford’s APAC President Mr. Joe Hinrich said that most of company’s upcoming eight products will be in the segment of Figo as more than 70 percent car sales in the country come from small car segment.
The two Ford small car models that are expected to be launched in the country in coming months are expected to include a mini sports utility vehicle and a small car to be shelved below Ford Figo hatchback. A new hatchback version of its popular sedan Ford Fiesta is also speculated to hit the Indian roads by next year.
| See More Ford Figo Pictures | Get Ford Figo Price |
Meanwhile, Ford is coming-up with new manufacturing plant in Sanand in Gujarat. The new plant will cater the demand for the upcoming Ford cars in the coming years. It is to be mentioned here that US auto giant plans to launch more than half a dozen cars in the Indian market over a period of next few years.
Some of the popular hatchback models in the Indian auto market are Chevrolet Beat Diesel, Toyota Etios Liva, Maruti Swift and Hyundai i10. Apart from these popular models, cars going to hit the Indian roads this year are Force One, Nissan Sunny, Maruti Cervo and Honda Brio.
