Latest Car News in India

Mercedes Benz M Class special edition gets immense response

Just yesterday, Mercedes Benz India launched the new Mercedes Benz M Class in the Indian car market and the car has already received immense response from the customers. Within a day, M Class has found plenty homes and only a few units of M Class Edition 1 from the first batch are left to be grabbed by the customers.

This information was revealed by one of the officials from the company at the launch event, therefore this isn’t a rumour. Mercedes Benz M Class special edition is being offered with an AMG body kit, alloy wheels and high level of equipment. 100 units of M Class special edition have been brought to India; however, Mercedes Benz India has an objective of selling 500 units in a year.

Mercedes Benz India sent the vehicles to the dealerships long time before the official launch of M Class special edition. Special previews of Mercedes Benz M Class for the customers were also organized by the Mercedes dealers. Most of the customers were taken aback by its innovative features and mesmerizing looks. Mercedes plans to bring more cars in India through CKD route as it will help in tagging the car at a competitive price. At present, the company assembles Mercedes Benz C Class, Mercedes Benz E Class and Mercedes Benz S Class in India at its Chakan facility. And now Mercedes Benz M Class will also be assembled locally followed by the Mercedes Benz GL Class, the assembling of GL Class will commence a year after M Class’ production starts.

Local assembling will help reducing the price of Mercedes cars substantially which will eventually boost the sales of the German car maker in India. By assembling cars locally, Mercedes will be exempted from paying the high import duty levied on CBU’s. Mercedes is all set to be back with a vengeance and the auto maker has also lined up a number of launches in the domestic market, like the Mercedes Benz A Class, Mercedes Benz B Class and Mercedes Benz GLA which will cross swords with BMW X1 SUV. Mercedes Benz India which once rules the luxury segment in India has been outpaced by its German counterparts, BMW and Audi. The new launches and assembling its cars locally are a few steps which the company is taking to regain the top spot which belonged to it earlier.