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Chevrolet Spark Pink Lady launched in Italy

It is after having assessed that over 35 percent of the hatchback car buyers in Italy are women, American car maker launched the Chevrolet Spark Pink Lady. Notably, Chevrolet is increasing its presence in Europe and is launching newer models now and then to keep things anew. The new variant of Chevrolet Spark (known as Chevrolet Beat in India) has a lot of features that make it an apt car for women. In addition to the pink colored exteriors, the Spark Pink Lady has lots of up market features added to it. The Chevrolet Spark Pink Lady price in Europe is € 11,690 that is around Rs 8.2 lakh in India currency.

Available in exiting pink color, the Pink Lady hatch has been designed keeping in view the needs and linking of the women drivers. The exterior of the car has pink colored body bumpers, side skirts and outside rear view mirrors and bubble decals on bonnet and fenders thus step up the appeal of the car to the women. In addition to it, the special variant Spark also has 15 inch alloys clad in white color. Though there is no change in the engine lineup but the interiors have gone somewhat womanish. High on safety and high on entertainment is what the Spark Pink Lady is all about. MP3 audio player with Aux and USB connectivity apart from mounted controls of the audio system on steering makes it easier for women drivers to operate it. Six airbags along with Anti-lock Braking system and electronic traction control makes the car highly safe.

Offered in petrol and LPG options, Chevrolet has put 1 L engine under the hood of the Spark Pink Lady. The petrol powered Spark Pink Lady hatchback is priced at € 11690 while the LPG variant is priced at € 13,200. Meanwhile, Nissan has already launched the Nissan Micra Tekna Sport in Spain for the women drivers.