Wednesday, July 06, 2011
By Pranjal Gera
Ford India kicks off the 100 day road show from Kolkata
Ford Figo, having recently hit the 100K mark in the Indian market, has given a chance to Ford India to bask in its glory and celebrate this occasion by launching a 100 day road show across 1000 cities of India. Ford had launched the compact hatchback, Ford Figo in March of last year and since then it has been the most popular and in-demand hatchback.
It gave a tough competition to Chevrolet Beat, Maruti Swift and Volkswagen Polo.
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Mr Nigel Wark the Executive Director for Marketing, Sales and Service for Ford India commented on this move and said that this road show ‘Bharat Yatra’ will further help in promoting the Ford Figo among the Indian buyers and will help in increasing the sales.
The road show started from Kolkata on last Wednesday and will be going through Bihar, Assam, West Bengal, Jharkhand, Chhattisgarh, Maharashtra and Orissa.
