Thursday, October 11, 2012
By Shilpa Chopra
Jaguar mulls to launch entry level luxury car in India
Jaguar Land Rover, the British subsidiary of the Indian auto giant Tata Motors is looking forward to mark its debut in the entry-level luxury car segment in India in the coming years. It is reported recently that the company is planning to roll-out a sub XF series sedan in the country by next year. The new entry-level Jaguar car is expected to be launched in the price segment of Rs 25 to 30 lakh where it will be rivaling with the BMW 3 series, Mercedes Benz C Class and Audi A4.
| See More Jaguar XF Photos | Get Jaguar XF Price |
At present, Jaguar XF is the entry level model of the company in India, where it is fighting for space with the likes of BMW 5 Series and Mercedes Benz E Class. Moreover, the company currently assembles Freelander2 model in the Indian market at their facility in Chikli. With the launch of this new entry level luxury car, the company is looking forward to grab a significant share of the Indian luxury car market, where it has been growing substantially over the period of last three to four years.
| See More Jaguar XF Photos | Get Jaguar XF Price |
It is expected that the company will roll-out the entry-level Jaguar XF sedan through CKD (Completely Knocked-down Unit), which will enable the car maker to position their model more competitively in the high growth potential Indian market. As per the recent media reports, Jaguar is already in talks with local vendors to use localized content in the manufacturing of this entry level luxury car.
| See More Jaguar XF Photos | Get Jaguar XF Price |
It is to be mentioned here that the Indian auto giant Tata Motors had acquired that time’s bankrupt Jaguar Land Rover in year 2008. Since then, the car maker is growing considerably with expanding their footprints in the global markets. Now, it remains to be seen that what response the entry-level luxury sedan of Jaguar receives in the market where it has always been known for its high-end luxury cars.
