Friday, May 27, 2011
By Pranjal Gera
Renault aims 70% localization for 3 new cars
Renault after its separation with the Mahindra & Mahindra group is following some aggressive marketing strategies to fight the competition in the Indian auto market. As per the latest plans, the company is targeting a total of 5 new car modes in the Indian portfolio by the end of year 2012.
The French car manufacturer which is working hard for its second innings in the Indian auto market is turning towards the greater localized content of its car models. As per the statements made by Marc Nassif who is the managing director of Renault, the increased localized content in the Renault care will help the company reduce the overall cost.
Recently the company was in news for launching its all new luxurious and stylish sedan, Renault Fluence. With this launch the company is targeting four more car models for Indian portfolio. The car prospective models include Renault Koleos which is one of the famous SUV from the company; among other cars will be a hatchback another SUV during next year.
Marc also stated that the Renault cars will be of good competition in the Indian auto market and this competition will not be limited to the price advantage alone rather the company will offer a real value for the money invested by the consumers.
Addressing the issue, Sudhir Rao who is the chief operating officer and deputy managing director of Renault India commented that at present the localization lies at 10 percent for the newly launched Renault Fluence and the proposed SUV Koleos for 2011 but the figure will be increased to 70 per cent and above for the three cars to be launched next year.
