Saturday, January 07, 2012
By Manoj Kumawat
Toyota Etios and Etios Liva's destination next-Brazil
Japanese carmaker Toyota has decided to launch Toyota Etios sedan and Toyota Etios Liva hatchback in Brazil next year. The significant disclosure came at the Auto Expo held in New Delhi. Notably, Toyota Etios and Etios Liva hatch were first launched in India and both the sedan as well the Liva hatch did fetch good numbers on the sales chart.
However, there is still a speculation regarding the details of the Toyota’s plans to head to Brazil. Meanwhile it is reportedly known that Toyota Motors will also be exporting Toyota Etios sedan and Toyota Etios Liva to South Africa commencing March this year. These two Toyota cars in India have brought in many peaks on the sales chart and Toyota banks on these cars besides Toyota Innova and others.
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For Toyota Etios and Etios Liva hatch journey to Brazil will be advantageous as these will get international exposure and the day seems to be no far when the Etios due could prove to be winners there as well.
Apart from this, Toyota has also announced Toyota Etios motor racing in order to further promote the vehicle.
The company today announced starting its first motor race in India in 2013. Toyota Kirloskar Deputy Managing Director(Marketing) Sandeep Singh told media that the Toyota Etios sedan has been given special sporty looks for the Motor racing and the interiors of the car that will be used in Motor racing has also been given a sporty look. The short listing of the drivers will be done before the final race. Apart from this taking about the future strategy of Toyota, Singh reportedly told press that al new products by Toyota will depend on the demand generated in the country. Thus one can be sure to see some new offerings from Toyota stable soon as after China, India is considered to be the fastest growing auto market in the world.
