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Car makers to learn Fiat’s way of selling cars – it’s the Tweet Tweet mantra

Car makers are doing whatever they could do to draw more and more sales. They have been using Facebook and they have been minute-to-minute updating their websites. However, Fiat is doing things fast in order to get to the prime of visibility in India and worldwide. As per the recent news reports, the Italian car maker used Twitter to sell a special American Edition of Fiat 500 hatchback. In India however, the car maker has to contend itself with the Fiat Café that it had opened in the country to step up awareness of the brand. Notably, Fiat 500L is an upcoming car in India and is a lookalike of Mini Copper car.

Twitter that has been perhaps the shortest and quickest means of information sharing is being used by Fiat to auction the 500 special edition. Fiat took biddings for the Fiat 500 car from round the globe and as per the reports; the car maker received 700 bids from 293 users from 11 countries. Adelheid D. Kieper was declared the winner of the Fiat 500 American limited edition car. She has placed a bid of 15,165 Euros that is approximately Rs 10.5 lakh. Notably, those who Tweeted were real Fiat 500 buyers and every bidder had to register before being eligible to bid.

The media reports suggest that the 500 car has a distinct American styling as compared to the car that is produced in Europe. The car on 16 alloys had the name of the winner imprinted on it and was painted blue with pinstripes. US national flag was painted on the outside rearview mirrors of the car that has lots of safety and other features as standard. It also had a lot of distinct American styling on the inside as well. The bid for the first car ended on the March 15.