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Maruti Ertiga clocks 15,000 bookings

Continuing its winning streak in the domestic market, Maruti Suzuki India received an unparalleled response for its new compact car Maruti Ertiga. The compact MPV which was launched on April 12th, 2012 has managed to garner a whopping 15,000 bookings within 10 days of its launch. Overwhelmed with the response of the customers for Ertiga MPV, Mr Shashank Srivastava, the Chief General Manager (Marketing) said that the car is targeted at the customers who look to buy premium hatchbacks and entry level sedans.

The unique selling point of Maruti Ertiga is its low price which starts at Rs 5.89 lakhs (ex-showroom Delhi) coupled with high fuel efficiencyand easy drivability. The high end model that comes loaded with features comes with a price tag of Rs 8.45 lakh (diesel version). Customers looking for a family car now have a frugal option in comparison to other MPVs like Toyota Innova and Mahindra Xylo present in the market that is priced a notch higher than Ertiga MPV.

Maruti is present in India for a long time now and has a strong connection with the Indian customers; Maruti cars are priced competitively and offer a lot of variety to customers. Maruti currently has 1,100 dealers across the country, however its rivals have around one third dealerships in comparison to Maruti. Maruti’s flagship hatchback Swift’s facelift launched last year in the month of August and received an unprecedented response. Maruti Swift’s diesel version sells like hot cakes in the domestic market and the hatchback continues to be the best seller in its segment.