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Hyundai launches ‘Always Around’ campaign for 2012

We have reached that time of the year when car manufacturers in India organize numerous camps for monsoon maintenance, new service initiatives and free of cost check-ups. This is done in order to reinforce their concord with the customers. Among all the car makers vying to organize such camps, the Korean auto manufacturer Hyundai Motors is gearing up to organize a car maintenance or free check up camp with the ‘Always Around’ theme. The cars that would be included in the campaign are: Hyundai i10, Hyundai i20, Hyundai Santro etc.

This would be the sixth season of the ‘Always Around’ campaign which will kick start for the year 2012. Hyundai Motors India has an objective of reaching close to 110,000 customers scattered in 8,800 locations in the country. The Korean car manufacturer aims to get around 7,500 registrations done for the camp including 110 cities in India.

Hyundai will make the extra effort to reach out of the customers instead of them taking the pain to go the Hyundai dealerships. In order to achieve this, the camp will be organized at huge public places like jogger’s parks, multiplexes, malls, residential townships, etc. One benefit of organizing the camp at huge public places it that it will save customer’s time as Hyundai professionals will do their part while the customers shop around in mall, or watch movie or run around the park.

During the announcement of the launch of this campaign, the Director sales & Marketing HMIL, Mr. Arvind Saxena stated that the company aims at providing its customers a hassle free experience. He further stated that the company spends a lot of money on researching to have a better understanding as to what are the needs of the customers. Based on the research a product is delivered that suffices customers’ needs. This campaign is aimed at strengthening the bond with the customers he said.